About me
Creative instinct meets business sense
I build brands, lead teams, and create content with intention. Here is a little bit about how I got here.
My story
Devasri Damodaran
I am a junior studying Business Administration at Babson College, and this portfolio is a collection of the work, experiences, and ideas that have shaped me so far.
My passion for retail started when I attended the Harvard Retail and Luxury Goods Conference, where I got to hear so many interesting perspectives on what makes retail spaces truly work. That experience made me want to understand retail from the inside out, so I decided to work at the salesfloor level. I joined Abercrombie & Fitch as a Brand Representative and was promoted to Key Lead at abercrombie kids in February 2026, a different brand within the same family that gave me a whole new set of challenges and opportunities to grow.
Alongside retail, I have spent the last few years building a portfolio of marketing and brand projects, creating content strategies, social media presence, and brand identities for boutique businesses across interior design, real estate, wellness, and lifestyle. That creative side of my work lives in the portfolio section of this site.
My path into marketing started earlier, in high school through DECA, a national business organization where I competed in the Marketing Communications category. That experience showed me how powerful it is when a brand communicates clearly and confidently, and it planted a seed that has grown into everything I do today.
Currently
Key Lead, abercrombie kids, Natick MA
Education
Babson College
B.S. Business Administration
Expected December 2027
Background in
Retail Leadership
Brand Strategy and Content
DECA Marketing Communications
The name
What The Harbored Creative means
The Harbored Creative represents a home for the ideas, experiences, and inspiration that have shaped my creative perspective. To me, harbored means holding onto the things that spark curiosity and allowing them to grow into something meaningful.
This portfolio brings those pieces together, from retail and merchandising to branding, marketing, and creative work, creating a collection that reflects both where I have been and where I am headed.
Skills and Tools
What I bring to every project
Design and Visual
Canva (graphics and video editing), Adobe Illustrator, Adobe Photoshop. Four years across the Adobe suite, with a strong eye for brand consistency and visual storytelling.
Social Media
Content strategy, caption writing, reel creation, scheduling via Later, community management, and analytics for brands ranging from wellness studios to luxury real estate.
Retail Leadership
Floor operations, visual merchandising, team coaching, RFID replenishment tracking, and sales performance analysis using Power BI at a store generating over $1M in YTD sales.
Photography and Content
On-brand photo and video content creation. I shoot, direct, and edit content that tells a brand story across every platform it lives on.