Where My Ideas Come Ashore
A portfolio bringing together retail, merchandising, branding, and creative work. A collection that reflects both where I have been and where I am headed.
Hi, I'm Devasri
Creative thinker, retail leader, Babson junior
I'm a junior studying Business Administration at Babson College, and this is where my ideas come ashore.
My passion for retail started when I attended the Harvard Retail and Luxury Goods Conference, where I got to hear so many interesting perspectives about retail spaces and what makes them truly work. That experience sparked something in me. I wanted to understand retail from the inside out, so I decided to work at the salesfloor level. That decision led me to Abercrombie Kids, where I now serve as Key Lead in Natick, MA.
I also love being creative, and I get to reflect that through a lot of the marketing and brand work in this portfolio. Whether I'm directing a floorset or building a content strategy, I bring the same attention to detail and genuine care for what I'm making.
More About MeFrom the salesfloor to the strategy deck. Creative work built on real experience.