Selected Work

Projects built with strategy and care

Brand identity, social media, and content work for boutique businesses. Every project started with understanding what the brand was really trying to say.

Interior Design, Social Media and Content Strategy

Hemenway Interior Design

Hemenway is a boutique interior design studio with a distinct eye for layered, livable spaces. The kind that feel both elevated and deeply personal. Before launching publicly, they needed a brand presence that could build anticipation and communicate their aesthetic with confidence.

I developed a full social media strategy and content suite, from teaser campaigns that built buzz before the official launch, to editorial-style reels that brought their signature spaces to life on screen. Every piece of content was designed to position Hemenway as the studio clients trust when a space truly matters.

Outcome

Hemenway launched with a polished, editorial presence that immediately communicated authority in their niche, attracting inquiries from clients who discovered them on Instagram before they had even formally opened their doors.

Wellness, Social Media and Brand Storytelling

Aum Gram Ayurveda

Aum Gram Ayurveda offers immersive wellness retreats rooted in ancient Ayurvedic tradition, including breathwork, meditation, nourishment, yoga, and bodywork in calming, scenic environments designed for deep restoration. Their work is profoundly transformative, but their content was not yet communicating that depth.

I created a content strategy that honored the stillness and intention at the core of their practice. Through carefully composed carousel posts, retreat promotion graphics, and a consistent visual voice grounded in earth tones and softness, I helped Aum Gram speak to the people who needed them most.

Outcome

Built a calming, trustworthy social presence that resonated with a wellness-seeking audience, increasing retreat inquiries and creating a digital space that felt as restorative as the experience itself.

Real Estate, Listing Marketing and Social Media

New England Sotheby's International Realty

Working with a top-producing real estate agent at New England Sotheby's International Realty, I developed a listing-focused content strategy designed to elevate each property beyond the standard MLS post and into something that felt like a lifestyle invitation.

From drone-view open house campaigns for luxury new construction at Turkey Ridge Estates in Hopkinton, to elegant listing announcements for historic Victorian properties in Southborough. Every graphic was crafted to highlight the story behind the address, not just the specs.

Outcome

Produced polished, branded listing content that positioned each property as a premium opportunity, helping the agent stand out in a competitive market and attracting qualified buyers who connected with the lifestyle behind the listing.

Interior Design, Social Media and Content Creation

Bee's Knees Interior Design

Bee's Knees Interior Design is a boutique studio with a warm, curated aesthetic. Spaces that feel effortlessly layered and deeply personal. Their design work was stunning, but their content had not yet caught up to the quality of their interiors.

I built a social media content suite that showcased their portfolio in the most compelling light, from atmospheric interior reels to seasonal inspiration series like their Spring Fabric Favorites. Every post was crafted to mirror the layered, tactile quality of their design sensibility and attract clients who already appreciate that level of intention.

Outcome

Gave Bee's Knees Interior Design a polished content presence that spoke directly to their ideal client, elevating their studio beyond word-of-mouth with imagery and storytelling that communicated exactly what makes their work special.

Concept Project, Brand Identity and Social Media

Salt and Slate

Salt and Slate is a concept project, a self-initiated exercise in building a brand from the ground up. I created a fictional coastal coffee and pastry cafe and treated it like a real client, developing the full visual identity and social media direction from scratch.

The goal was to practice brand storytelling in a niche that rewards warmth and atmosphere. I designed the logo direction, color palette, typography, and a content strategy rooted in the textures and rhythms of coastal living. Every post was crafted to feel like a slow morning by the water.

What I learned

Working without a real client brief pushed me to make every creative decision with intention. It sharpened my ability to define a brand voice, maintain consistency across content, and think about what an audience actually wants to feel when they land on a brand's page.

Photography and Content Creation

Seeing the world through a creative lens

From the coastline of Newport to the harbors of Greece. Photography is how I study light, composition, and the visual language that makes content stop people mid-scroll.